Trendsetting: How to Predict Your Customers’ Next Moves
Trendsetting: How to Predict Your Customers’ Next Moves
ABOUT
Join us to discuss how to identify and anticipate shifts in consumer search patterns and learn how to be proactive in your business strategy.
In this 360 eCommerce Chat, we will discuss:
- How to use ecommerce patterns to pinpoint how specific events lead to trends before they occur
- What changes brands need to make to their business strategy to be forward looking rather than reactive
- How to leverage data to predict the next move your competitor will make
SPEAKERS
Mary Rodgers, Director of Marketing Communications, Cuisinart
With more than 20 years of experience in the housewares and tabletop industry, Mary has been with Cuisinart since 1996 and currently serves as Director of Marketing Communications for Cuisinart, where she oversees all consumer communication touch points for the brand portfolio. Since then, she has significantly expanded the marketing communications department, while spearheading industry-first initiatives that have given the company even greater stature as an innovative leader.
In addition to her commitment to company growth at Cuisinart where she is accountable for a commercial product line with significant annual revenues, Mary finds time to be an active member in numerous community and industry associations, including the Association of National Advertisers, the James Beard Foundation, the International Housewares Association, the International Association of Culinary Processionals, and more. She is an inductee of Les Dames d’ Escoffier International, chosen as a Marketing Hall of Femme Honoree, was named a top woman in digital by Cynoposis Media and a Visionary by Consumer Goods Technology.
Kara Rubin, Vice President, Brand & Product Strategy, JUST Goods
Kara is a food and retail industry veteran currently leading JUST Goods, Inc. as Vice President of Brand & Product Strategy, where she’s responsible for defining the JUST Water brand and crafting product innovation. Prior to joining JUST in May 2017, she spent a decade leading one of the largest regional business units for Whole Foods Market in the United States. Kara has also done independent strategic advisory work with clean-label brands and natural-channel retailers.
Crystal Kim, Vice President eCommerce, OLAPLEX
An E-Commerce and Digital Marketing specialist with over 17 years’ experience, Crystal has been in the beauty industry for the last 10 years working across both North America and Global capacities for multiple cosmetics, skincare and haircare brands. She now leads the E-Commerce team at OLAPLEX, Inc. overseeing the Direct To Consumer business. A commercially minded individual with the proven ability in aligning consumer marketing strategy with business requirements, while incorporating a knowledge and passion of digital marketing best practices to successful online and omnichannel programs.
Gretchen Salois, Senior Editor, Digital Commerce 360
Gretchen Salois is a senior editor at Digital Commerce 360, writing and editing news and research articles focusing on ecommerce and emerging trends. She began her reporting career in Boston covering corporate governance and business news followed by a move to Chicago to focus on the metals, manufacturing and technology sectors. Gretchen graduated with a bachelor’s degree in international relations with a concentration in economics and business from Boston University.
Assaf Egozi, CEO & Founder, Noogata
Assaf Egozi, CEO and Founder of Noogata, is passionate about the potential for AI to radically improve business results and has dedicated much of his career to forging a relationship between deep data intelligence and business growth. He has a deep understanding of business strategy and operations honed over 10 years at McKinsey and Company. Assaf has an MBA with high distinction from Harvard Business School and a BSc. in Economics and Computer Science from Tel Aviv University, where he graduated magna cum laude.
TEXT, PROPRIÉTÉ de: https://www.digitalcommerce360.com/webinar/trendsetting-how-to-predict-your-customers-next-moves/